We all know how fun gaming is, but it looks like more and more people are getting into video games nowadays. NPD Group, a market research company, has released their data regarding video games and video game sales. The results, even if they’re somewhat straightforward, are pretty interesting.
VG Core has the full scoop on the results of NPD’s research. One of their first findings reads as follows:
Video game retail sales jumped 34 percent in November, with console sales more than double last year’s results, according to data from the NPD Group, a market research company.
While this could be filed under “duh” for anyone who hasn’t been living in a cave for the past few months, it is nice to see the effect the new consoles are having on sales. And with some consoles being more readily available than others, this is quite a telling statement.
If you’re someone who prefers hard numbers and facts over percentages, here’s the figure translated for you:
Total sales jumped 34 percent to $1.7 billion from $1.3 billion last November.
The breakdown for consoles sales is as follows:
Total hardware sales soared 69 percent to $771 million from last year’s $456 million during the month, which saw the long-anticipated launches of Sony’s PlayStation 3 and Nintendo’s Wii.
But don’t count our favorite console out of the fight just yet. NPD said:
Microsoft Corp.’s Xbox 360, the third “next-generation” console, which debuted a year ago ahead of its rivals, sold 511,000 units, coming in at fourth place behind third-place GameBoy Advance.
While this at first may sound like a bad thing for the 360 to place fourth behind the GBA, which has been out for a while, think of it this way: the DS, Nintendo’s current handheld juggernaut, is placed first, with 918,000 units sold during November. The PS2 is placed second, with 664,000 units, followed by the Gameboy Advance. The 360 sold half a million units, which is pretty impressive for an entire month, especially when the system has been out for a year. It even beat out the Wii, which, according to NPD, sold 476,000 units (which, in turn, beat out the PS3). The 360 is the first next-gen console on the list and has beaten the other consoles in sales, according to NPD’s findings.
Software sales are looking even more positive:
Software sales climbed 15 percent to $804 million from $702 million a year ago. Microsoft led the pack with 1 million units of its “Gears of War” title sold during November, for $61.5 million total including the collector’s edition.
Looks like the hype surrounding Gears of War paid off. Everyone thought it was going to be the 360’s next killer app, and according to the sales, it looks like it’s accomplished that mission.
It’s great seeing a rise in video game and console sales. Nowadays, with the variety of consoles and software available, there’s bound to be something for everyone to enjoy. And since gaming is getting more popular, and since the competition is heating up, that just means we can look forward to even more enjoyable games, which is always a good thing.