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Gaming is getting more popular, analyst’s findings say

We all know how fun gaming is, but it looks like more and more people are getting into video games nowadays. NPD Group, a market research company, has released their data regarding video games and video game sales. The results, even if they’re somewhat straightforward, are pretty interesting.

VG Core has the full scoop on the results of NPD’s research. One of their first findings reads as follows:

Video game retail sales jumped 34 percent in November, with console sales more than double last year’s results, according to data from the NPD Group, a market research company.

While this could be filed under “duh” for anyone who hasn’t been living in a cave for the past few months, it is nice to see the effect the new consoles are having on sales. And with some consoles being more readily available than others, this is quite a telling statement.

If you’re someone who prefers hard numbers and facts over percentages, here’s the figure translated for you:

Total sales jumped 34 percent to $1.7 billion from $1.3 billion last November.

If I had a billion dollars….

The breakdown for consoles sales is as follows:

Total hardware sales soared 69 percent to $771 million from last year’s $456 million during the month, which saw the long-anticipated launches of Sony’s PlayStation 3 and Nintendo’s Wii.

But don’t count our favorite console out of the fight just yet. NPD said:

Microsoft Corp.’s Xbox 360, the third “next-generation” console, which debuted a year ago ahead of its rivals, sold 511,000 units, coming in at fourth place behind third-place GameBoy Advance.

While this at first may sound like a bad thing for the 360 to place fourth behind the GBA, which has been out for a while, think of it this way: the DS, Nintendo’s current handheld juggernaut, is placed first, with 918,000 units sold during November. The PS2 is placed second, with 664,000 units, followed by the Gameboy Advance. The 360 sold half a million units, which is pretty impressive for an entire month, especially when the system has been out for a year. It even beat out the Wii, which, according to NPD, sold 476,000 units (which, in turn, beat out the PS3). The 360 is the first next-gen console on the list and has beaten the other consoles in sales, according to NPD’s findings.

Software sales are looking even more positive:

Software sales climbed 15 percent to $804 million from $702 million a year ago. Microsoft led the pack with 1 million units of its “Gears of War” title sold during November, for $61.5 million total including the collector’s edition.

I’d be rich…

Looks like the hype surrounding Gears of War paid off. Everyone thought it was going to be the 360’s next killer app, and according to the sales, it looks like it’s accomplished that mission.

It’s great seeing a rise in video game and console sales. Nowadays, with the variety of consoles and software available, there’s bound to be something for everyone to enjoy. And since gaming is getting more popular, and since the competition is heating up, that just means we can look forward to even more enjoyable games, which is always a good thing.

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20 comments on 'Gaming is getting more popular, analyst’s findings say'

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Comment by acromyth on 2006-12-11 06:19:36 | Reply


Comment by myrpok on 2006-12-11 06:30:35 | Reply

I like video games.

Comment by Jasonic on 2006-12-11 07:02:36 | Reply

That’s pretty much the bottom line. The console wars and the software wars all mean great stuff for us, The gamer. No matter which console or games you prefer.
Good info. Thanks..

Comment by Frank on 2006-12-11 07:27:43 | Reply

Saying the XBOX 360 beats both the PS3 and the Wii is inaccurate. It is unfair for both the 360 and the two new consoles:

1) The Xbox has been out for more than a year now and distribution channels are fare better than the Wii and PS3. You can walk into a store and basically pick it up from a shelf anytime whereas the newer consoles are selling out faster than they can stock them.

2) Figures for the Wii and the PS3 only includes the last 10 days or so of November, wheras figures for the Xbox counted the whole month, a good 30 days.

3) It is also unfair for the Xbox because the Wii and the PS3 are both new, and the hype and novelty of both is at an all time high.

Comment by The_Glovner on 2006-12-11 09:38:51 | Reply

But it never stops a PS fanboy pointing out that the PS2 has outsold the 360? Well d’uh.

Comment by sex on 2006-12-11 13:26:11 | Reply

touche.. frankie.. hah

Comment by El $corpio on 2006-12-11 11:51:58 | Reply

That’s a lot of games

Comment by Voyager2k on 2006-12-11 12:49:34 | Reply

Presenting numbers is a game of twisted perceptions because the questions they are supposed to answer are presuggested and hence their interpretation is far from beeing objective. In fact, there is no such thing as objective statistics. They can be read either way, anytime.

Increasing competition in a consumer market isn’t usually a good thing for the consumer, market growth is. It’s suggested to you that it is but it isn’t and if you look at the VG market you can see that this holds true. Competition means profits need to increase, losses need to go away. How do you do that ? Prices go up (look at the pricetag of next gen consoles and games), quality and “quantitiy” goes down (look at all broken 360’s, look how many ps3 will break, check out the length of avg. games these days).

Competition means you get less (!) value for your money in the long run and you will see a significant increase in marketing efforts to cover the “losses” on the consumer side of things. That’s pretty normal, just not obvious because no one tells you :) But everyone in this business is in it for your money, not to be your friend. Their “mission-objective” is always to reach deep into your pockets so when you’re beeing told that you receive great value you are beeing ripped off. Simple as that :)

So numbers like the ones mentioned in this news are presented by analysts and companies to have a certain effect on consumers (customers) and investors. They are supposed to create trust in a brand, trust in a market and all that. Hard numbers can’t lie, right ? True, but look at the questions asked if you see answers in the form of numbers.

Comment by Xiard on 2006-12-11 14:02:40 | Reply

Man, that’s beautiful. I’ve never had someone explain the perils of a competitive marketplace to me with such clarity.

I’m going to go out right now and start lobbying for a single government agency devoted to making video games. Let’s get rid of all of those stupid videogame companies trying to find ways to screw us out of our money by creating something we want to buy. That’s for the birds!

Instead, let’s think of video games as a natural resource, a treasure that is our birthright. Without competition, the DoCBGC (Department of Console-Based Game Creation) will be free to create the bestest games ever at low, low prices! God Bless America!

Comment by The_Glovner on 2006-12-11 15:08:00 | Reply

God Bless America? Balls to you sir.

Comment by Xiard on 2006-12-11 16:00:01 | Reply

You did catch the sarcasm in my response, right Golvner? Please tell me you caught the sarcasm.

Comment by The_Glovner on 2006-12-12 11:06:47 | Reply

I caught your sarcasm.

Just like to take any chance to stick it to the fatties.

Comment by Xiard on 2006-12-12 13:29:34 | Reply

On a completely off-topic note, I’ll just take that opportunity to blow my own horn a bit.

I’m as American as they get (born in South Carolina, no less). In the past year I’ve dropped 45 pounds, and 2 weeks ago I ran my first half-marathon. The first time I’ve been inside a fast food restaurant in over a year was when I went to Burger King to get the 360 games…and they didn’t even make me buy a value meal. Ha ha!

Just doing my part to change the perception of Americans, one pound at a time…

Comment by The_Glovner on 2006-12-13 13:18:09 | Reply

Nice going but if you were not American in the first place the 45 pounds would not have been there to lose.

Comment by Xiard on 2006-12-13 13:41:35 | Reply

Arguably so. There’s a lot of pressure here to work late hours, get involved in activities, etc., and generally fill up your life to the max. It becomes very tempting at that point to eat easy, crappy food. There are also A LOT of cheap options for that kind of bad food, and intense marketing to try to get you to spend your money on it. At the same time, we Americans demand “value for our money”, which at restaurants typically means serving sizes big enough to gag a horse.

So yes, being American is a health risk. But on the other hand, almost everyone I know is becoming more and more aware of those kinds of issues, and figuring out that they have to fight those forces if they’re going to be healthy. It’s harder than you might think, and a lot more Americans are trying to lose weight than outsiders would realize.

Comment by steve fajita on 2006-12-11 16:29:39 | Reply

Dear Mr. Voyager,

You’re a commy bastard,



Comment by Karl on 2006-12-11 16:57:08 | Reply

The sales stat is hard to believe right now though. The drastic increase in sales dollars is because the 360 (obviously) is more expensive to buy, as are the games, so more money is spent.

Comment by DouggyD on 2006-12-11 18:43:42 | Reply

Good point Carl, you seem to be the only one making any sense around here… Competition is bad, communism is good, its all so confusing… :)

Comment by trj156 on 2006-12-11 20:17:18 | Reply


Comment by cupajoe on 2006-12-11 22:02:44 | Reply

The problem isn’t too much competition, the problem is too little. The new systems cost way too much for any indy developer to both to publish games on a system AND have a full staff to create games for the system. Because most games have to be supported by huge corporations they like to see short games because they have the highest profit margin. They don’t make any more money if someone plays a game for 200 hours instead of 30 minutes.

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