Viral Marketing: is it really that effective? No-one really knows what the site is about, there’s very little to do with the game that the site is meant to be about, and it’s pretty obvious that the site is fake and that it is there for other purposes. Any information always has to be deciphered in some way, then when you realise what it is, it turns out to not be as important as you’d hoped anyway. Welcome with open arms then a site for the upcoming game from Timesplitters creators Free Radical, named Haze.

The site is set up with Mantel Global Industries in mind. Seemingly innocent, this is the only reference to the game thus far (the company the lead character works for). There is an annoying clip of a guy waffling on about some stuff which is set to a loop, so you might want to hit the sound button to “Off” after the first run through. The guy is actually the same guy who features in the trailer over on the official site.

There is a fair bit to read on the site, such as financial information from 2031. It doesn’t really prove or reveal anything as of yet (not to this writer anyway), and there is a ‘Career’ heading, but all subsequent subheadings are ‘Restricted’ at this moment in time. Presumably these will be revealed as the months roll on.

All in all, it seems a bit of strange one. However, having spent a couple of hundred words on the site, it seems Viral Marketing is indeed effective. It’s got Xboxic talking!

Thanks to nofear360 for submitting.