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GTA IV viral marketing begins

Anyone taking a stroll in the Brooklyn area in the US had best be on the look out for criminals, as posters dotted around the area highlight just who to look for. Of course Rockstar and Take Two are having a little joke, but the posters that kick start their viral portion of marketing are damn convincing and highly amusing.

The first poster recommends shooting Niko on sight, the second suggests all parking fines will be cleared if you give evidence, and the third offers tipsters the chance to see their tax dollars in action by providing information of the wanted criminal. It’s all very clever and almost convincing for anyone not involved in the video game world. There’s also a tips email, which produces the following auto-generated message:

Let’s not think about what would happen to the game and Take Two if someone looking like the people in the posters is actually shot and killed, but just get excited that the 29th April is not that far away at all. No doubt we will see more viral stuff in the mean time, which can only be a good thing.

Thanks to DAVES MOM and Lotus 111s for submitting.

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77 comments on 'GTA IV viral marketing begins'

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Comment by Fonejacker on 2008-02-01 16:15:36 | Reply

Nice, can’t wait for this game to hit the stores..

Comment by EUPHOR1C on 2008-02-01 16:51:15 | Reply

I second you on that, it is really the only game I am looking forward to in 2008 at this point.

Comment by Faytes on 2008-02-01 16:53:49 | Reply

Yea, kinda dangerous. Really hope there’s not someone that stupid to shoot someone if they look like the people on the posters. I’m hoping there’s something on there that’s a dead giveaway that they’re fakes.

Comment by Lone Goat on 2008-02-01 17:34:22 | Reply

” I’m hoping there’s something on there that’s a dead giveaway that they’re fakes.”

ummm “Shoot on sight” isn’t a dead giveaway?

Comment by Faytes on 2008-02-01 18:17:23 | Reply

Yea, but there can be absolute idiots out there with the other ones. Because only one of them has that. You just never know. And you really shouldn’t take that kind of chance with that.

Comment by Lone Goat on 2008-02-01 21:14:38 | Reply

“The first poster recommends shooting Niko on sight, the second suggests all parking fines will be cleared if you give evidence, and the third offers tipsters the chance to see their tax dollars in action by providing information of the wanted criminal.”

the other 2 are just about as unlikey as the 1st.. i think rockstar has faith the ppl arn’t that dumb.

Comment by DAVES MOM on 2008-02-01 18:04:38 | Reply

Ooooo I got credit for the news. Looking forward to this game…but who’s not?!

Comment by IBELIEVEEVERYTHING on 2008-02-01 18:21:10 | Reply

everyone’s moms

Comment by Tater on 2008-02-04 19:08:55 | Reply

everyone’s girlfriend

Comment by The_Glovner on 2008-02-05 14:24:35 | Reply

Jack Thompson

Comment by Kid Outhouse on 2008-02-01 21:21:43 | Reply

The only thing Tony Romo looks forward to is Jessica Simpson’s next menstrual cycle.

Comment by Arian on 2008-02-01 22:46:58 | Reply

If you read the actual poster, the whole thing is a dead giveaway that it’s fake, I mean “95% of that community is Eastern European…” isn’t a big clue? I didn’t read the other two.

Comment by Arian on 2008-02-01 23:33:48 | Reply

Rockstar pokes fun at the American Police system. I like.

*I read the other two posters*

stupid. I want the last twenty seconds of my life back. Jackass.

Comment by Jay on 2008-02-03 12:42:42 | Reply

How has this turned into a fanboy war???
I agree with the comment above, PS2 may have outsold the Original Xbox, but that was the last generation. Xbox 360 has outsold PS3 by a long way… I play both console and Xbox 360 s better because of the amount of good exclusive games and the online features are alot better on 360… Ps3’s are still good though obviously….

Comment by Katan13 on 2008-02-04 12:28:08 | Reply

You can tell which console is doing better by walking into any game selling type place. You’ll prob see on an average day about 12 people looking at xbox360 games where as you’ll see either no one or one person looking at ps3 games, i think that says it all really. Oh and the person looking at the ps3 games prob has a f*cked off “i’ve just spent £450 and for what?” look on their face.

Give it a go, pop into a shop and see for yourself.

Comment by newguy on 2008-02-04 12:29:56 | Reply

So the xbox 360 has had a year head start but how many years has the PS2 had a start? you’re being bias, and if you’re including all consoles in your “console war” than you need to include the biggest one out there, the computer, microsoft owns the majority of teh marke, which means that many of the games bought are played on a computer running windows, or are a Games for Windows game, you present facts, but bias facts at that

Comment by Katan13 on 2008-02-04 12:39:24 | Reply

Who me? I’m not biased. Yes i do have a 360 and not a ps3 but after looking at both consoles, i saw a better gaming experience through a 360. The ps3 was held back far too long. I think if it had been released at the same time as the 360 it possibly could have been the better console, but now developers are making most games for the pc and 360, with the ps3 as an after thought. Kinda like what happened with the dreamcast, good console but just didn’t have the developers backing.

Comment by mass9 on 2008-02-04 18:05:04 | Reply

I think Augustus has made a special return under a new name.

I declare schenanigans!

Comment by The_Glovner on 2008-02-05 14:32:18 | Reply

LOL, Even bot ain’t that blinkered.

Comment by Arian on 2008-02-04 23:04:15 | Reply

I wonder why Facts is so hung up that everyone’s mom and dad brought them a 360?

I think maybe he wishes he had a mom and dad to buy him a 360.

Comment by Lone Goat on 2008-02-05 02:58:17 | Reply

ya no one likes it when you dad beats your mom… b/c after a few years she goes nutz and kills daddy…. to bad…. sorry about your luck facts.

Note: u started this flame war.

Comment by Arian on 2008-02-06 06:53:35 | Reply

Facts, you are nothing more than an amusing if annoying little dip who has no sentence structure, grammar, and everytime I read your whole block of text, I feel bad because I realized your ‘enter’ key is broken.

I also feel bad because your parents can’t afford to buy you a new, working keyboard, instead, focusing all their time and energy so you could play NBA whatever on your PS3.

What’s your address? I’ll send you fifty bucks for a new keyboard and a bottle of Johnson and Johnson no tears shampoo, because you seem to cry a lot anyway.

Comment by Arian on 2008-02-06 06:56:11 | Reply

Correction - “focusing all their time and energy… to be able to afford keeping you in diapers… so you could play NBA whatever on your PS3.”

Comment by Katan13 on 2008-02-06 12:50:52 | Reply

Facts, for your information i have no parents as my dad died when i was 15 and my mum died last december. I have a full time job, i think in your money it would work out to about $45,000 a year and unlike you i really took my time when deciding which console to get. The PS3 was out and had been for a while. When you actually have a valid comment to make then come back, but until then go home, stroke your sack o shit ps3, and contemplate how the fuck you are going to pay your parents back for them buying you a very expensive paperweight. I think yo’ daddy is gonna want a nice piece of your ass, and your mum, well i bet she taste real good!!!

Comment by mass9 on 2008-02-06 21:51:15 | Reply

lol, this blow-hard is still going, eh?
Keep it up pal, you look like a real winner.

FACT: PS3 is a great, affordable Blu-Ray player

FACT: It pretends to be a gaming machine, but that’s an obvious and outright lie as there are few, if any, games worth owning (not counting multi-platform stuff)

FACT: Physically, while bigger/bulkier, the PS3 is more pleasing to the eye. Its a very pretty paper weight.

FACT: Mom jokes? lame…..grow up nerd.

FACT: Delays + loss of exclusives + smallest market share + pricey hardware + shabby, half-rate (see: FREE) online service + lack of simplicity to play with friends on said shabby service + horrible controllers = Money losing operation.

FACT: Sony is losing/has lost this gen. But they aren’t stupid, and will plan accordingly for the next round.

FACT: The ‘next round’ is still a good 3-4 years away. May I suggest that you hold your breath until then Facts?

FACT: Games are integral to a gaming system’s appeal. No games = no appeal. Its a pretty simple concept. Read it twice, slowly, and let it sink in.

Comment by Arian on 2008-02-06 22:47:16 | Reply

He’ll miss all of those except for Number 4.

(Oh, I realized he can’t count, according to his previous attempt at pulling facts, so for his simple mind…) the Fact I’m talking about is “FACT: Mom jokes? lame…..grow up nerd.” He’ll say that’s an opinion or something.

Comment by saynaysayerbeeteasee on 2008-02-06 23:33:36 | Reply

so many letters so little time.. you guys should use this angst to create a script or a screenplay or something. maybe organize a huge army of nanobot insect warriors to create a time vortex so you can get the time back youve wasted here.

Comment by Arian on 2008-02-06 23:47:02 | Reply

*trying to pronounce your name*

Sayna… Saynaysayer.. fuck it.

Yeah but it’s entertaining at least.

Comment by The_Glovner on 2008-02-07 12:04:18 | Reply

*BUMP*
C’mon facts? fixed most of the problems at work and could do with a laugh today.

Why not give us your thoughts on something.

Comment by Katan13 on 2008-02-07 12:21:08 | Reply

Yeah come on facts, i’m kinda missing you. You make my work day go so much quicker :o)

I guess he must be away paying for his ps3, keep up the good work ;o)

Comment by Lone Goat on 2008-02-07 14:12:06 | Reply

no he’s watchin a movie on his ps3. i’d bet, but i know what he’s not doing… Playing a Great Video Game.

unless it’s COD4

Comment by The_Glovner on 2008-02-07 18:36:40 | Reply

*Bump*

Comment by The_Glovner on 2008-02-07 19:54:09 | Reply

*Bumpy bumpy bump*

C’mon Facts you pussy little fuck, whats your next “fact” gonna be about.

Didn’t give me a laugh once today, shame on you.

Comment by Lone goat on 2008-02-08 18:48:08 | Reply

if u want to see more of the Flame war, check stories

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