Speaking with Kotaku during their weekly podcast, Bizarre Creations lead designer Gareth Wilson mentioned that the developers have decided to open the closed beta to a free download on the Xbox LIVE Marketplace due to the increasing demand for beta tokens.

Wilson, speaking with Kotaku:

“We basically ran out of code, so next week we are going to go live with the whole thing publically so anyone can download it,” Wilson said. “We’ve been sneaking on to see what people think of it and people are really getting into it…”

“Why didn’t it come to the PS3? Really because when we were doing the beta it’s hard enough to try and get a beta out that doesn’t crash every five minutes while trying to finish a full game,” Wilson said. “Trying to do that on multiple platforms at once, so trying to do a PS3, Xbox and PC beta release at the same time, it just isn’t possible.”

“We just chose Xbox really because it’s the platform that, to be straight, has more online users than the PS3.”

Multiplayer Beta Features:

• A Sampling of Blur’s 20-Player Online Multiplayer Racing Experience
• A Sampling of Blur’s Comprehensive Multiplayer Ranking System
• A Sampling of Blur’s Social Network User Interface Functionality
• A Sampling of Blur’s Multiplayer Game Modes
• A Sampling of Blur’s Multiplayer Real-World Track Locations
• A Sampling of Blur’s 50+ Licensed Vehicles

The ‘Blur Multiplayer: Open Beta Demo’ is expected to hit the Xbox LIVE Marketplace on or around April 6th.

Source: Kotaku