British developer Rare is celebrating its 25th anniversary in the games industry this summer and is preparing for an influential future with a brand new look.

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Throughout Rare’s lifespan, the world of videogames has morphed from the cottage activity of the ’80s into a thriving and vibrant entertainment industry, easily as significant as music and films in today’s market. Rare is extremely proud to have been at the forefront of this metamorphosis. Now, as the company focuses its vision on an even more exhilarating future, the timing is perfect to introduce a distinctive new look. So Rare is thrilled to unveil its new identity, encompassing a brand new logo and branding soon to be extended to a full website relaunch at www.rare.co.uk.

The official Rare website currently displays a counter teaser that times well with this year’s E3 event with an avatar on the page and wording “One in a Million”. Xboxic received the following information submitted by an anonymous source:

“Rare.co.uk teaser page is live! L’excitement! - What has Rare been up to? One in a million? Is this a game show? Green Screen MoCap (Motion Capture) like applications for our avatars?”

Further information will be revealed in less than 1 week.

Xboxic will keep you updated.