MovieTickets.com, the worldwide leader in advance movie ticketing, today announced that the company has been selected as the first to provide an online movie ticketing solution through the Microsoft Xbox 360 video game and entertainment system by integrating new technology into movie studio experiences on Xbox LIVE.

“The agreement with MovieTickets.com provides Microsoft and movie studios another unique way to drive awareness and ticket sales through Xbox LIVE,” said Mark Kroese, general manager for the Advertising Business Group at Microsoft. “Not only that, it provides for a great consumer experience.”

Xbox LIVE members in the U.S. are now able to make mobile movie ticket purchases through a text-in or a Microsoft Tag viewed in movie studio advertisements. By clicking on a feature film’s advertisement on Xbox LIVE, a user can download and interact with relevant movie content. In addition, they can now activate a Microsoft Tag via their mobile phone which will direct the consumer to a co-branded website to purchase tickets through all domestic MovieTickets.com theater partners, which includes several of the largest exhibitors in the U.S.